• Main Conf
• Workshop

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Time	Activities
0800 - 0900	Registration & Networking Grab your conference passes & coffee. It's gonna be a long day!
0900 - 0930	[Opening Keynote] Discovering growth in digital world Digital experiences are changing the competitive landscape. Organisations that anticipate the future needs of their customers and improve the digital customer experience outperform their competitors. Speaker: Chan Kee Siak, CEO & Founder of Exabytes Group
0930 - 0950	[Presentation] Connect with customers on Facebook and Instagram to grow your business Understand trends in consumers behavior and what businesses need to do keep up. Practical advice on maximizing the value of your FB and IG advertising: includes optimisation, targeting and creative tips Speaker: Ross Wakeham, Market Lead of Singapore & Malaysia SMB at Facebook
0950 - 1020	[Presentation] Building a million dollar company in 60 minutes How Vince Tan build 3 multi-million dollar company through purely digital and recently launch a white shirt company, OXWHITE and sell out 4000 white shirts in under 24 hours and went on to become one of the biggest white shirt company in Malaysia. Speaker: Vince Tan, CEO of Shock Media Studio	Download
1020 - 1030	[Quick Refresh] Take a break and some coffee sip Sponsored by
1030 - 1110	[Fire Drill] Snowballing incredible customer experience This panel will discuss the use of user experience analytic to understand the behaviours of their online visitors beyond the click. How to measure and how to skyrocket the online performance by understand customers and adapting strategy accordingly. Panelists: 1) Abhishek Jain, Head of Product of Fave 2) Maxine Abrogar, UX Designer of Piktochart 3) Irene Foo, VP Marketing of Photobook Worldwide Moderator: Low Ngai Yuen, CEO of eFM
1110 - 1130	[Presentation] Big data application in logistics Many logistics providers recognise the untapped potential for improving operational efficiency, customer experience and creation of new business models through the application of big data. Logistics providers manage an extensive movement of goods daily which creates vast data sets comprising globally trackable data such as origin, destination, size, weight, content and location that invites the opportunity to be fully exploited for value. Speaker: Ng Shern Yau, COO of Logistics Worldwide Express
1130 - 1150	[Presentation] Creating a "people-first" for your brand Stop Thinking Channels - Start Thinking Audiences. You can have an exceptional plan for organic search, paid media, content marketing and everything else, but that's no guarantee that your brand will see exceptional results. The only way to create real alignment between different tactics is to put people at the center of your planning. Speaker: Edgaras Katinas, Assistant Marketing Manager of iPay88
1150 - 1300	Lunch & Networking Eat all you can for this long day. Don't forget to visit the exhibitors & exchange cards! Sponsored by
1300 - 1320	Mobile payment as a loyalty solution How brands can use mobile payments to retain their customers Speaker: Yeoh Chen Chow, Co-founder of Fave
1320 - 1400	[Fire Drill] Surviving the marketing transformation What adjustments do we have to make in order to leave ad fraud, clickbaiting, and ad blocking behind us and demonstrably connect digital methods with advertising success? This panel discussion will talk about approaches to solutions, creativity, and the power of the consumer. Panelists: 1) Chan Kin Peng, Founding Partner of Kasatria Technologies 2) Nowrid Amin, Digital Marketing Strategist of IQI Global 3) Chin Xin-ci, Head of Marketing, StoreHub 4) Amelia Soon, Inbound Growth Specialist of HubSpot Moderator: Karamjit Singh, CEO of Digital News Asia
1400 - 1420	[Presentation] Start connecting the collected data How can you derive more insights and future-proof your current approach to segmentation and decision making? Speaker: Dr Lau Cher Han, Chief Data Scientist of UCAN Technologies	Download
1420 - 1440	[Presentation] Reaching out to more buyers through omnichannel digital payment and marketing Understand the market through consumers’ payment segments, the growing roles of a payment gateway such as in online campaign initiative (for merchants and shoppers) and consumers’ trends in omnichannel marketing. Speaker: John Lim, Head of Business Development of MOLPay
1440 - 1520	[Fire Drill] The future of e-wallet marketing in Malaysia Why should marketers try out e-wallet marketing campaign for customers loyalty and how to avoid the risk of e-wallet? Panelists: 1) Wong Chee Mun, Head of Special Projects & Strategic Communications of Fave 2) Tony Mah, Head, Offline Retail Payment of iPay88 3) John Lim, Head of Business Development of MOLPay 4) Ashikin Yee, Head of Payments, Revenue Monster Moderator: Tang Wai Mun, MDEC
1520 - 1530	[Quick Refresh] Take a break and some coffee sip Sponsored by
1530 - 1550	[Presentation] Data vs Creative: Let Data & Insights Leads Your Creativity for Video Ideas Stop sticking to the old school approach. Become a better observer by paying attention and internalising the data gleaned from your audience insight. Data first, creativity second. Speaker: Wayne Liew, Senior Online Advertiser at Mindvalley	Download
1550 - 1610	[Presentation] Successful Viral Video Marketing: A China & Global Case Study Speaker: Desmond Ngai, Senior Vice President of WebTVAsia
1610 - 1630	[Presentation] The Influencer Marketing Revolution Is it worth to invest on influencer? And do they help to grow your Ecommerce conversion or sales? Speaker: Foong Yuh Wen, Founder & CEO of SushiVid	Download
1630 - 1710	[Fire Drill] Why the ABCs of Video Matter to Every Marketer This panel discusses the A(udience), B(rands) and C(reators) ecosystem that is driving the next generation of digital advertising with video at the centre of it. Trends, best practices and insights that brand owners can get a leaf out of. Panelists: 1) Firdaus Helmy, Head of Influencer Partnerships of SushiVid 2) Wayne Liew, Senior Online Advertiser at Mindvalley 3) Desmond Ngai, Desmond Ngai, Senior Vice President of WebTVAsia 4) Yang Jin-Ah, Manager, Content Partnerships at YouTube, Malaysia & Singapore Moderator: Nicholas Sagau Tony Ngimat, Group General Manager of Media Prima Digital

Time	Activities
0930 - 1000	6 Keys to Building a Solid Digital Marketing Strategy This workshop will cover the big picture and overall of how to build a comprehensive digital strategy which give you a predictability of your campaigns, generating you the results you that want Speaker: Ashley Ong, Google Certified Trainer
1000 - 1030	[Workshop] Grow your leads generation - Strategic Partners, Referrals and Social Media Leads are the key to sales conversion. More leads bring more sales. With the prevalence of social media, influence marketing is playing a greater role for lead generation. Real life examples will be shared, before the focus of the sharing shifts to the importance of brand advocacy, and how it helps us to gain potential leads. Speaker: Nowrid Amin, Digital Marketing Strategist of IQI Global	Download
1030 - 1100	[Workshop] Expanding your online business cross-border with eCommerce enablers Many out there are still uninitiated with the term 'eCommerce enabler', even within the eCommerce industry. This session will cover the growing trend of businesses partnering up with eCommerce enablers as they expand their eCommerce operations overseas. We will share with you why demand for eCommerce enablers are on the rise and the end-to-end solutions that eCommerce enablers provide to enable a business to sell successfully online. Speaker: Kent Tan, Channel Development Manager of Etailer Gateway
1100 - 1130	[Workshop] The hidden leads, guide to increasing your sales & marketing in digital growth More than 80% of Malaysian making research online and purchased offline. But how do you track offline conversion? Speaker: Alfred Tan, e-consultant -Regonal Director for AVANSER SSEA
1130 - 1200	[Workshop] Introduction to Google Analytic and Google Data Studio This workshop will cover how to measure, visualize data & result with Google Analytic & Google Data Studio Speaker: Chan Kin Peng, Founding Partner of Kasatria Technologies
1200 - 1300	Lunch & Networking Eat all you can for this long day. Don't forget to visit the exhibitors & exchange cards! Sponsored by
1300 - 1330	[Workshop] Ways to utilise WeChat Marketing to enhance business (WORKSHOP WILL CONDUCT IN MANDARIN LANGUAGE) THE VBLOC proposes three strategies, “Software + Marketing + Platform”. THE VBLOC provide business service tools according to market need, and provide accurate marketing strategies from the data analysis provided from the platform. THE VBLOC provide enterprises with solutions and training to help merchants to achieve a O2O business by using WeChat marketing. Speaker: Lawrence Choong, Founder of THE VBLOC	Download
1330 - 1400	[Workshop] Take your Instagram Story to a whole new level Speaker: Speaker: Mei Chin, Senior Marketing Manager of EasyParcel
1400 - 1500	[Workshop] How to build profitable & evergreen Facebook campaigns for business owners and marketing directors A session dedicated to Business Owners and Marketing Directors. This presentation will demystify the complexity of creating an advanced Facebook campaign. By the end of the talk, you will uncover the 4 essential secrets of digital marketing and the technical strategies used to achieve long lasting and profitable Facebook and Instagram ad campaigns. Speaker: Rajiv Rai Singh, Chief Performance Marketer of Rajiv Rai Media
1500 - 1530	[Workshop] Building Search Engine Friendly WordPress CMS Websites WordPress is fantastic, free, and open source CMS that powers 30% of websites in the world. Many digital marketers prefer WordPress to house their marketing campaigns. It can be installed, up and running in a matter of minutes. This talk will show you the necessary steps to optimize a WordPress website, focusing on modifications that apply to SEO. Speaker: Sam Suresh, WordPress Community Leader
1530 - 1600	[Workshop] Listening to your clients in an online world Have you ever wondered how you could get more of your ideal clients through your website? In today's world where website visitors stay an average of just 15 seconds you only get one -very short- opportunity to make that first impression. So how do you design your site to attract your audience and get them to take action. Speaker: Maarten van Rijn, Founder of perfectpitchcoach.com
1600 - 1630	[Workshop] The Inbound Journey: Drive Traffic, Convert Leads and Close Customers Learn how to turn your site into a lead magnet, convert leads and how to close more customers. Get front seats to how the free tools provided by HubSpot can be used to market, sell better, and grow your business. Speaker: Sheryl Tan, Inbound Growth Specialist, Hubspot

*The Agenda is Subjected to Change*

Discovering Growth In Digital World

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RM99/pax